![]() ![]() Also, implementing female players in to the game may encourage more women to buy and play the game, therefore EA are widening their audience.Īnother example of EA being able to understand their target audience is there are usually a few advertisements across social media specifically Facebook and Snapchat. The petition attracted 20,000 signatures in 24 hours! EA had clearly listened to their audience as 2 years later, FIFA 16 was released on the 25 th September 2015 and the game featured female players. ![]() They recognise that their target audience is young males between 12 and 30, however in 2013 the Spanish professional women’s footballer Vero Boquete started a petition for EA to introduce female players in to the game. This is highlighted by their marketing strategy. You can tell that the marketing team at EA are a company who truly understand their target audience. I will be looking at the marketing development of FIFA over recent years, and I want you to ask yourself, could you possibly do something similar for your business? The FIFA game series is one of the most popular in the world, so it’s that time of year again, no not Autumn, FIFA 19 is out this week! A new version of the game has been released every year since 1993…so how do EA create such a buzz around it every year? ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |